Your Startup’s Survival Depends on a Little Bit of Magic

Do you know how to optimize the magic for your customers?

Photo by Almos Bechtold on Unsplash

According to some quick Googling, the United States, alone, has over 1 million restaurants. I’m sure the world, as a whole, has millions more. Why? Why does the world need so many restaurants?

I realize that might seem like a strange question, but think about it from an entrepreneurial perspective. Restaurants, at a fundamental level, don’t accomplish anything most of us can’t do ourselves. We can all cook and eat. Heck, with a little bit of training (and a lot more salt, sugar, and butter), most of us could even learn to cook food that tastes as good as an average restaurant’s food. Regardless, every day, millions of people around the world eat at restaurants when they could have eaten food at home that was cheaper, healthier, faster, and possibly even better tasting. Why?

The reason has something to do with the way people make their purchasing decisions, and it’s one of the most important concepts in entrepreneurship. It’s called: the magic moment.

The “magic moment” is the precise second buyers of any product start receiving the primary value of the thing they’re buying. The closer you can make your “magic moment” to the moment someone starts using a product, the more likely…