Yes… I couldn’t agree more. This is a rampant problem in the startup world. Entrepreneurs fake revenue projections to convince themselves (and VCs) they’re building “investible” companies, and, most of the time, that’s just not the case.

For what it’s worth, by “faking revenue projections” I don’t necessarily mean it’s intentionally misleading or patently false. I think entrepreneurs often use overly optimistic and entirely unrealistic assumptions.

I’ve certainly been guilty of that and paid the price.

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @