The Worst Advice in Startups is “Fail Fast” — There’s a Better Strategy

Everyone in the startup world has gotten so comfortable celebrating failure that they’ve forgotten its real value.

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readMay 9, 2024

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Image courtesy Pexels.com

I recently got invited to my first “failure party” — a gathering of friends specifically for the purpose of celebrating a couple co-founders who decided…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com