The Two Ways to Steal Customers from Your Competitors

Photo by Kurt Cotoaga on Unsplash

While teaching an entrepreneurship class, I was leading a discussion about a topic that prompted me to look for something in my email. With 30 pairs of eyes staring at me, awaiting whatever insight I thought so important I needed to pause class, I hastily searched my inbox for the right message. Unable to find what I was looking for, I offhandedly bemoaned Microsoft, the company that powers my…