This Two-Letter Word Will Destroy Your Company

Aaron Dinin, PhD
4 min readJan 30, 2020

During a recent meeting with an entrepreneur I’ve been advising, he excitedly shared some news: “There’s a big investor in New York who invited us up to meet with him next week. We’re all going!”

“That’s great,” I said. “I hope it goes well. Are you sure everyone on your team needs to go? That’s a big expense.”

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com