The Sales Technique You’ve Already Mastered Without Realizing It

Aaron Dinin, PhD
6 min readFeb 25, 2020

Today, I want to introduce you to an important sales technique. Well… technically… you already know it. You’ve deployed it — or a version of it — countless times in conversations with everyone from your mom to your spouse to your best friend to strangers on the street. But, until today, you might not have thought about how truly powerful the technique is, and I want to change…

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com