That’s a fair question. To be clear, it’s not about having some sort of magic audience before launching a product. It’s about focusing on building/creating an audience before focusing on creating a product. For example, you could build an audience for health/fitness on Instagram or TikTok and then start selling a health/fitness product into that audience as opposed to creating a health/fitness product and then hoping to find a place to sell it.

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @

Love podcasts or audiobooks? Learn on the go with our new app.