That's a fair point... though reversed... I wrote "users" first once, in the very beginning, then customers the rest of the way. I've replaced that word "users" with "customers."

You're right that users and customers are two very different things. This article is definitely about the latter, not the former. Thanks for catching that.

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com