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Thanks!

To be fair, Uber is my default company for explaining just about anything related to entrepreneurship. It’s such an interesting case study for so many different reasons. Plus everyone knows and understands it, so it’s easy to reference. (a.k.a. I’m lazy…)

=)

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com