Only One Thing Matters When Choosing a Name for Your Startup

And the thing that matters most is never what most people think.

Aaron Dinin, PhD

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Photo by Jon Tyson on Unsplash

I’m typing this article on my iPad. Isn’t that funny?

No? It’s not funny?

Then I guess you’re not reading this article on March 7th, 2012. That’s the day Steve Jobs announced the iPad, and everyone spent…

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com