Not to rely too heavily on a cliche, but value is in the eye of the beholder, right?

All sales is about founding someone who needs the solution to the problem your product solves. Otherwise you're just selling fake value (no matter what you're selling).

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com