Is Your Startup Fighting the Wrong Competitors?

What if the companies you think are your enemies are actually more like your frenemies?

Aaron Dinin, PhD
The Startup
Published in
4 min readOct 21, 2021

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Image courtesy Sabel Blanco via Pexels

Most entrepreneurs I meet are surprisingly obsessed with their competitors and the potential of other people to steal their ideas. I get asked to sign NDAs at least once per week (which, of course, I never do because NDAs are ridiculous)…

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com