Is it Time for Entrepreneurs to Stop “Thinking Outside the Box”?

Everyone’s favorite cliche might not mean what you think

Aaron Dinin, PhD
The Startup
Published in
4 min readNov 10, 2022

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Photo by Ante Hamersmit on Unsplash

On the first day of my entrepreneurship class at Duke, I always begin by asking students the following question:

How would you describe an entrepreneur?

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com