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I see your point, and I certainly agree that innovative technology is important to entrepreneurial success. My point in the article was more so that the entrepreneur shouldn’t be focused on creating the technology. Leave that to the inventors and innovators and technologists. The entrepreneur should be focused on marketing and customer acquisition.

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Aaron Dinin, PhD
Aaron Dinin, PhD

Written by Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com