I mean… I teach it in my classes. But I’m just one guy at one school. So probably not.

In fact, I’d argue one of the reasons the petal diagrams and magic quadrants are so prominent is that they’re what people teach. Admittedly, it’s much easier to teach one of those things than try to get students and young entrepreneurs to think critically about their markets.

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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