I like the point about being perversely incentivized. Often, from the perspective of the potential buyer in a B2B play, if your product makes it easier to do my job, then I might not want it simply because it makes me less valuable to the company. They think: “Why pay me X amount per year when my company can purchase a solution that does much of my job automatically?”

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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