I actually couldn’t agree more with this post. I’m a humanist, after all, and I hate operating in absolutes.

Everyone is different, and that’s actually the core of this article. Generic intros aren’t good ways to start an email. I (and most people) tend to prefer emails that are heavily personalized.

Rather than great (or bad) intro lines, the bigger question entrepreneurs should be asking themselves is: “What can I write to this specific person that will most likely get a response?”

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com