I actually agree with you to an extent. My post is being a bit tongue-in-cheek.

The bigger issue I’m pointing to is that entrepreneurs need to recognize how they’re misunderstanding competition. Your true competitors aren’t the companies doing the same or similar things. Your true competitors are the tools your consumer is currently using to solve the same problem.

I think you’re right to point out that investors are really asking to know who else is trying to address a similar market opportunity.

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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