The Terribly Dull Way to Find Your Next Billion Dollar Startup Idea

The best entrepreneurs have a very specific process, and it’s not nearly as exciting as you’d hope.

Aaron Dinin, PhD

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Image courtesy Yan Krukau via Pexels

How do entrepreneurs find billion dollar ideas? If pop culture gives us any clue, the process involves a group of dudes sitting around a living room, possibly smoking weed, and blurting…

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com