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1 min readSep 5, 2020

Gosh… that’s a big question. The short answer is you can take one of two potential approaches. You can either build an audience (e.g. social media content creation) or you can identify a viable strategy for capturing an audience (e.g. a cost-effective Google Ads or Facebook Ads campaign). Neither is better or worse… just depends on the kind of product, time, money, and talents you have.

Aaron Dinin, PhD
Aaron Dinin, PhD

Written by Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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