Gosh… that’s a big question. The short answer is you can take one of two potential approaches. You can either build an audience (e.g. social media content creation) or you can identify a viable strategy for capturing an audience (e.g. a cost-effective Google Ads or Facebook Ads campaign). Neither is better or worse… just depends on the kind of product, time, money, and talents you have.

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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