Glad you enjoyed it, Vinay!

Yes, I agree that saying startups failed because they couldn’t find product-market-fit is a bit reductive and perhaps even lazy.

In theory, any startup should be able to keep iterating until it finds product-market-fit. That means the bigger issue is *why* didn’t the founders continue working until they found product-market-fit?

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @