Glad you enjoyed it. And I know exactly what you mean by not responding to all those ill-formed emails.

The key to a successful cold email is to provide value. The reason you don't like the emails you're receiving is because you feel like the person is asking for too much and not providing enough value in return.

To be successful with a cold email, you have to reverse that dynamic.

More to come in a future article... stay tuned! (or subscribe to my newsletter:

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @