Aaron Dinin, PhD
1 min readSep 18, 2020

Glad it was helpful, Meghan!

Yes… I’ve definitely used this analogy to explain the same concept to my marketing clients and it’s usually quite effective. I hope it’s as useful for you.

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com