1 min readSep 18, 2020
Glad it was helpful, Meghan!
Yes… I’ve definitely used this analogy to explain the same concept to my marketing clients and it’s usually quite effective. I hope it’s as useful for you.
Written by Aaron Dinin, PhD
I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com