Do you mean is the article written from real sales experience? If so… yes. About 15 years of building venture-backed tech companies, including two in the B2B sales and mar tech spaces where I spent a lot of time leading the sales efforts.

To be clear… none of this makes me right. Just one dude’s opinion… =)

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @