Couldn’t agree more. My problem, if I’m being honest, was that I came from a product background rather than a sales background. As a “product guy” a believer the best way to get customers/investors/etc. was to show them something awesome and convince them they needed it. If I’d been more experienced with sales, I’d have known that the best way is to listen carefully and try to understand what people wanted to buy.

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com