Some fundamental sales skills would help a lot here. The founder needs to be listening and asking questions and figuring out obstacles to adoption. These are classic, fundamental skills that a founder needs during the early stages of the company.
Couldn’t agree more. My problem, if I’m being honest, was that I came from a product background rather than a sales background. As a “product guy” a believer the best way to get customers/investors/etc. was to show them something awesome and convince them they needed it. If I’d been more experienced with sales, I’d have known that the best way is to listen carefully and try to understand what people wanted to buy.