Are You Prepared to Pay the Real Price of Startup Success?

Every founder wants to build successful companies, but very few of them realize what they’re actually hoping for.

Aaron Dinin, PhD
Entrepreneurship Handbook
5 min readApr 11, 2024

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Image courtesy Mary Taylor via Pexels

The first lesson every entrepreneur needs to learn about startups is that success never looks or feels like they expect it to. Unfortunately, that’s not actually the first…

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I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com