The Startup
Published in

The Startup

An Attempt to Explain the Most Difficult Concept in Entrepreneurship

Most people think the purpose of entrepreneurship is to build and sell a product. That’s wrong. The purpose of entrepreneurship is to capture a market opportunity. The building and selling of products is a mechanism entrepreneurs can use to capture market opportunities. This may seem like a subtle distinction, which is part of what makes it difficult to grasp, but all…

--

--

--

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +756K followers.

Recommended from Medium

Steering to Entrepreneurship — Align Your True Purpose

4 reasons why your competitors are better than you

Pivot : The 5 Year Startup Journey So Far

Event || Hult prize 2019, Abuja Regionals

Hound is Creating a Better World for the Humans of Vet Care

Overcoming Entrepreneurial Burnout | Anna Macko | Entrepreneurship

Low-Code Founder : Jerry Hsiang, owner of Remote quizz

COVID-19 Inspiration

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Aaron Dinin, PhD

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

More from Medium

How To Identify (And Fix) The 9 Core Causes of Cofounder Conflict

Why Entrepreneurs Try (and Fail) To Do Everything At Once

How Much Equity Should You Give Your Startup’s Advisors?

Lessons From Building a $1.5 Billion Company