An Attempt to Explain the Most Difficult Concept in Entrepreneurship
11 min readApr 7, 2020
Most people think the purpose of entrepreneurship is to build and sell a product. That’s wrong. The purpose of entrepreneurship is to capture a market opportunity. The building and selling of products is a mechanism entrepreneurs can use to capture market opportunities. This may seem like a subtle distinction, which is part of what makes it difficult to grasp, but all…