Feb 3, 2022
Ah... I think we're maybe talking about different things. The article is about getting other people involved as employees/contributors/team members... not investors.
I agree that investors (often) need more hard evidence before putting in money.
It's a bit easier (though not universally easier) to sell potential team members on a vision for a startup idea even without traction. Though, to be fair, it depends who you're trying to convince.