Absolutely! This is something I'm constantly telling my students. Even if they don't have a product "idea" yet, I try to encourage them to start building networks and audiences in the markets their interested in. those resources will be immensely valuable once they finally do have their brilliant "idea."

Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com