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Absolutely! This is something I'm constantly telling my students. Even if they don't have a product "idea" yet, I try to encourage them to start building networks and audiences in the markets their interested in. those resources will be immensely valuable once they finally do have their brilliant "idea."

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com