Absolutely! If you’re going to “ask people,” you don’t want to ask for thoughts on what you’re planning. You want to learn what they’re currently doing.

But even that has its limits because it’s not only an issue of what people are currently doing. The bigger issue is how to convince people to change their behaviors (which is pretty much the hardest part of entrepreneurship).



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com