A B2B Entrepreneur’s Guide to Coping with Holidays

Aaron Dinin, PhD
3 min readNov 28, 2019

In honor of Thanksgiving, I’m going to make an assertion that’s sure to get me some angry comments:

Entrepreneurs with businesses that sell to other businesses (B2B entrepreneurs) hate holidays.

I realize I can’t speak for all B2B entrepreneurs. I’m sure some of them love holidays… particularly the few whose sales increase as a result of consumer…

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com