Aaron Dinin, PhD – Medium

Aaron Dinin, PhD

Featured Book

The Krzyzewskiville Tales

The Krzyzewskiville Tales

An exploration of one of the most famous traditions in sports with a cheeky, literary twist.

2005

Stories

Pinned

Aaron Dinin, PhD
in
The Startup

The Real Reason Nobody Is Buying Your Startup’s Product

If you’re struggling to sell a product, chances are you’re overlooking the biggest problem.

Sep 3, 2020

The Real Reason Nobody Is Buying Your Startup’s Product

Sep 3, 2020

Pinned

Aaron Dinin, PhD
in
The Startup

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

Every entrepreneur knows that most startups fail, but very few of them actually understand why.

Feb 10, 2022

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

Feb 10, 2022

Aaron Dinin, PhD
in
Entrepreneurship Handbook

Why Most Fundraising Pitches Fail Within the First 5 Minutes

The investors you’re pitching already know exactly what they’re looking for, but do you?

2d ago

Why Most Fundraising Pitches Fail Within the First 5 Minutes

2d ago

Aaron Dinin, PhD
in
Entrepreneurship Handbook

What if More Competition Is Actually Good for Your Startup?

Too many entrepreneurs think competition is a bad thing, but savvy entrepreneurs know better.

4d ago

What if More Competition Is Actually Good for Your Startup?

4d ago

Aaron Dinin, PhD
in
Entrepreneurship Handbook

The Hidden Costs of Starting a Business

The best sign of a sophisticated entrepreneur is someone who understands the real costs of startups

Aug 29

The Hidden Costs of Starting a Business

Aug 29

Aaron Dinin, PhD
in
Entrepreneurship Handbook

Why Your Sales Emails Don’t Work: A Lesson from My Overloaded Inbox

Sending effective emails that get people interested in buying your product is a lot harder than most entrepreneurs think.

Aug 26

Why Your Sales Emails Don’t Work: A Lesson from My Overloaded Inbox

Aug 26

Aaron Dinin, PhD
in
Entrepreneurship Handbook

The Phrase Entrepreneurs Love to Say But Don’t Actually Understand

Every entrepreneur is guilty of saying it, but the successful ones eventually learn what it means.

Aug 22

The Phrase Entrepreneurs Love to Say But Don’t Actually Understand

Aug 22

Aaron Dinin, PhD
in
Entrepreneurship Handbook

Why Entrepreneurs Need to get Better at Leveraging Social Media

Yes, the most powerful entrepreneurial tools in human history also have lots of people using them to make silly dance videos.

Aug 19

Why Entrepreneurs Need to get Better at Leveraging Social Media

Aug 19

Aaron Dinin, PhD
in
Entrepreneurship Handbook

Do You Know the Difference Between a Customer and a Buyer?

Entrepreneurs get so focused on understanding target customers that they don’t always think carefully about actual buyers.

Aug 15

Do You Know the Difference Between a Customer and a Buyer?

Aug 15

Aaron Dinin, PhD
in
Entrepreneurship Handbook

Apparently the World’s Top Schools Want More Entrepreneurs

The most common essay question for students applying to colleges is a question every entrepreneur should easily ace

Aug 12

Apparently the World’s Top Schools Want More Entrepreneurs

Aug 12

Aaron Dinin, PhD

Aaron Dinin, PhD

Book Author

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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