Aaron Dinin, PhD – Medium

Aaron Dinin, PhD

Featured Book

The Krzyzewskiville Tales

The Krzyzewskiville Tales

An exploration of one of the most famous traditions in sports with a cheeky, literary twist.

2005

Stories

Pinned

Aaron Dinin, PhD
in
The Startup

The Real Reason Nobody Is Buying Your Startup’s Product

If you’re struggling to sell a product, chances are you’re overlooking the biggest problem.

Sep 3, 2020

The Real Reason Nobody Is Buying Your Startup’s Product

Sep 3, 2020

Pinned

Aaron Dinin, PhD
in
The Startup

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

Every entrepreneur knows that most startups fail, but very few of them actually understand why.

Feb 10, 2022

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

Feb 10, 2022

Aaron Dinin, PhD
in
Entrepreneurship Handbook

The Ridiculous Lie Founders Tell Themselves When They’re Trying to Get Their First Customers

Self-delusion will cost you time, and time is your most valuable resource.

1d ago

The Ridiculous Lie Founders Tell Themselves When They’re Trying to Get Their First Customers

1d ago

Aaron Dinin, PhD
in
Entrepreneurship Handbook

What to Know When Investors Don’t “Get” Your Pitch

Every founder has given pitches where the other person just didn’t “get it,” but not many know what that really means.

4d ago

What to Know When Investors Don’t “Get” Your Pitch

4d ago

Aaron Dinin, PhD
in
Entrepreneurship Handbook

How Bad Entrepreneurs Reveal Themselves in the First 5 Seconds of a Pitch

A few simple words is all it takes to figure out a founder’s odds of startup success.

Sep 26

How Bad Entrepreneurs Reveal Themselves in the First 5 Seconds of a Pitch

Sep 26

Aaron Dinin, PhD
in
Entrepreneurship Handbook

There’s One Important Thing Every Startup Has in Common

Whether you startup flames out in a week or becomes the biggest company in history, one thing is 100% certain

Sep 23

There’s One Important Thing Every Startup Has in Common

Sep 23

Aaron Dinin, PhD
in
Entrepreneurship Handbook

The Entrepreneurial Superpower Every Founder Needs to Develop as Soon as Possible

When you get really good at this one thing, it completely changes your effectiveness as a leader.

Sep 19

The Entrepreneurial Superpower Every Founder Needs to Develop as Soon as Possible

Sep 19

Aaron Dinin, PhD
in
Entrepreneurship Handbook

Dear Entrepreneurs: Please Give Up On Your Dreams of Being CEOs

Forget the stories about successful founders leading companies to billion dollar exits — being CEO isn’t a job you actually want.

Sep 16

Dear Entrepreneurs: Please Give Up On Your Dreams of Being CEOs

Sep 16

Aaron Dinin, PhD
in
Entrepreneurship Handbook

Why Investors Expect Financial Projections (Even Though They Know They’re Made Up)

Most startup financial projections are little more than fiction, but investors have good reason for still wanting to see them.

Sep 12

Why Investors Expect Financial Projections (Even Though They Know They’re Made Up)

Sep 12

Aaron Dinin, PhD
in
Entrepreneurship Handbook

How the Strange Existence of Tomato Knives Reveals an Important Lesson About Startups

That random tomato knife in your kitchen drawer might be able to help you with more than just slicing tomatoes

Sep 9

How the Strange Existence of Tomato Knives Reveals an Important Lesson About Startups

Sep 9

Aaron Dinin, PhD

Aaron Dinin, PhD

Book Author

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

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