Medium

Aaron Dinin, PhD

Featured Book

The Krzyzewskiville Tales

The Krzyzewskiville Tales

An exploration of one of the most famous traditions in sports with a cheeky, literary twist.

2005

Stories

Pinned

In

The Startup

by

Aaron Dinin, PhD

·

Sep 3, 2020

The Real Reason Nobody Is Buying Your Startup’s Product

If you’re struggling to sell a product, chances are you’re overlooking the biggest problem.

The Real Reason Nobody Is Buying Your Startup’s Product

Pinned

In

The Startup

by

Aaron Dinin, PhD

·

Feb 10, 2022

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

Every entrepreneur knows that most startups fail, but very few of them actually understand why.

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

2d ago

The Startup Lesson I Had to Learn the Hard Way

Some of the most important lessons in entrepreneurship require making your own mistakes.

The Startup Lesson I Had to Learn the Hard Way

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

5d ago

The Most Successful Entrepreneurs Are Never Rule-Breakers

Entrepreneurs who think “rules are meant to be broken” are completely missing the point.

The Most Successful Entrepreneurs Are Never Rule-Breakers

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Jul 9

The Most Dangerous Assumptions Entrepreneurs Don’t Even Realize They’re Making

Nothing goos happens when entrepreneurs decide certain things without verifying them.

The Most Dangerous Assumptions Entrepreneurs Don’t Even Realize They’re Making

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Jul 6

The Best Advice I Give Entrepreneurs Always Makes Me Sound Like a Jerk

The advice that makes founders feel good isn’t necessarily the same as advice that’s actually good.

The Best Advice I Give Entrepreneurs Always Makes Me Sound Like a Jerk

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Jul 2

The Hardest Startup Problem Has Nothing to Do With What You Think

If you think getting customers or raising venture capital are the biggest challenges in startups, you’re in for a big surprise.

The Hardest Startup Problem Has Nothing to Do With What You Think

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Jun 29

The Biggest Sales Mistake Founders Don’t Know They’re Making

Successful founders are great at sales, but that won’t happen if you keep doing the same dumb thing.

The Biggest Sales Mistake Founders Don’t Know They’re Making

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Jun 25

This Startup Mistake Feels Like Progress but It’ll Kill Your Company

In entrepreneurship, lots of things that feel like forward momentum are actually slowing you down.

This Startup Mistake Feels Like Progress but It’ll Kill Your Company

In

Entrepreneurship Handbook

by

Aaron Dinin, PhD

·

Jun 22

5 Red Flags I Listen for Before I’d Ever Invest in a Startup

For a startup to be investible, the founders have to prove they’re focused on one important thing.

5 Red Flags I Listen for Before I’d Ever Invest in a Startup

Aaron Dinin, PhD

Aaron Dinin, PhD

Book Author

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com

Following

Help

Status

About

Careers

Press

Blog

Store

Privacy

Rules

Terms

Text to speech