5 Mistakes New Entrepreneurs Make When Cold Emailing Prospective Investors, Mentors, and Customers

Aaron Dinin, PhD
7 min readJan 14, 2020

In the startup world, it’s hard to overstate the importance of networking. The old saying about how “It’s not what you know, but who you know” is frustratingly true, particularly for new entrepreneurs. The problem, of course, is that new entrepreneurs don’t yet know enough people. How could they? They’re just getting…

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com