5 Mistakes New Entrepreneurs Make When Cold Emailing Prospective Investors, Mentors, and Customers

In the startup world, it’s hard to overstate the importance of networking. The old saying about how “It’s not what you know, but who you know” is frustratingly true, particularly for new entrepreneurs. The problem, of course, is that new entrepreneurs don’t yet know enough people. How could they? They’re just getting started.

Once they realize the importance of networking, the savvy ones start searching for members of the startup community who seem worth talking to and sending unsolicited emails. In the startup community, we call these “cold emails” because it sounds better than “SPAM.”

I have no problem whatsoever with either sending or receiving cold emails. I’ve personally sent hundreds of cold emails to other members of the startup community, and I’ve received nearly as many. I believe it’s a critical part of the entrepreneurial landscape that needs to be nurtured and encouraged.

In that spirit, now that I’ve reached a point in my career where I’m receiving more cold emails than I’m sending, I want to point out the most common mistakes.

Fundamentally, all of the mistakes I’m going to discuss are a result of the same problem: not considering the perspective of the recipient.