3 Startup Phrases Entrepreneurs Completely Misunderstand

Aaron Dinin, PhD
9 min readJul 30, 2020
Photo by Icons8 Team on Unsplash

The world of startups is full of common phrases. They get said so often, they become industry cliches, and everyone who hears them ignores the actual words because they don’t mean anything. For example, here are some questions you can ask just about any decently-experienced entrepreneur and you should get some version of the same answer:

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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com